Top 5 insecurities of business owners I work with

As you know we work with many small businesses and regardless of what industry you work in – we all have the same insecurities when it comes to email marketing! 

Email Marketing can be so beneficial to many small businesses – these are customers who already know your brand, and have signed up to your mailing list as they have an interest in your services – so why would you not tell them what you have to offer? 

We have been working on lots of mailshots for clients that will hit potential customers inboxes over the next few weeks but we thought we would note a few of the top insecurities that we hear often !

“I dont want to be too salesy ” Yip we get it – none of us like being sold too however if you don’t tell potential customers what you can offer they forget! Simple!  By email marketing your customers may not buy from you straight away but you are keeping your name our there in front of your potential buyers. “No one has any money at the moment” Whilst we agree times are super hard for people at the moment – how many people are looking to book their summer holiday or how many people had a take away at the weekend? There is money at the moment you just need to offer something that people want!  “Maybe I should wait until I get my new website/pictures” We hear this a lot – and yes – whilst it nice to have a shiny new website its not essential – waiting another few months just delays things! A customer may not buy from you instantly as most need at least 3/4 touch points to purchase so start NOW!  “Lots of people offer the same as me so noone will be interested” There may be lots of people that offer the same as you – but what makes you different? Why should they buy from you? I am certainly going to buy from a business I have heard from than a complete random so educate your customers – tell them what makes you better and keep your brand name out there ! If you don’t we can guarantee someone else will!  We could go on and on however what you quickly realize is that regardless of your industry our worries are all the same! So if you would like some help with email marketing then get in touch as we would be happy to assist !